BeautyRightBack (BRB)
We built an AI beauty discovery platform that turns a 50,000-product catalog into personalized recommendations customers actually trust.
BeautyRightBack (BRB)
Devaxl replaced BeautyRightBack's one-size-fits-all recommendation engine with an AI-powered discovery platform combining visual analysis, preference learning, and real-time inventory matching. We turned a transactional beauty retailer into a personalized beauty consultant.
BeautyRightBack carried 50,000+ products from hundreds of brands, but customers were overwhelmed and defaulting to "buy what I always buy." 60% couldn't find what they needed without help, cart abandonment hit 70%, and average order value stayed flat. Beauty is the ultimate personalization problem - skin tone, type, undertone, concerns, allergies, and budget make popularity-based recommendations useless. They needed to become a personal beauty consultant, not a product catalog.
Visual & Preference Learning Foundation
We built computer vision that analyzes a customer photo for skin tone, undertone, texture, and concerns - no manual forms. Our preference graph tracks every view, save, purchase, and return, and we matched recommendations to live inventory with transparent confidence scores.
Personalized Discovery Experience
We built an AI beauty consultant that turns 3-4 quick questions into 15 tailored picks instead of 50,000 options. We added virtual try-on, ingredient and allergen matching, brand and price alternatives, and dynamically generated smart collections to give customers confidence to buy.
Post-Purchase Engagement & Loyalty
We shipped replenishment intelligence that reminds customers before products run out, plus complementary recommendations pairing foundation with matching concealer, primer, and setting spray. The seasonal swaps and personalized loyalty offers we built turn one-time buyers into repeat customers.
3x Revenue Growth
Revenue tripled within 18 months as customers found products faster and bought with confidence; average order value jumped 2.3x and acquisition costs dropped 40%.
45% Higher Retention
One-time buyers became repeat customers, with replenishment reminders driving 35% of repeat purchases in a category known for brand-switching.
70% Less Cart Abandonment
The handful of personalized recommendations we surfaced, instead of 50,000 options, drove higher conversion and far fewer abandoned carts.
World-Class Satisfaction
NPS jumped from a mediocre 32 to a world-class 72 as customers felt genuinely understood by the platform.
The verdict
BeautyRightBack stopped treating customers as browsers and started treating them as people with unique, complex preferences it actually understood - becoming a trusted advisor at scale. The result: 3x revenue, loyal customers, and a position as the industry-leading beauty intelligence platform.
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